BRANDING IDENDITY
The first point of contact between potential customers and your brand is often your logo. It’s very important that this first interaction is memorable and a connection is made. Strong logo design is timeless and requires no explanation. If done correctly, it has the ability to convey your brand’s personality and voice in an instant.
As a freelancer, I pride myself in developing logo designs that are based on strategy and objective thinking. They should look good, but also serve a purpose. This is why all branding projects begin with a research and discovery phase. Next, we move into the creative development stage where multiple logo concepts are presented and clients have a number of opportunities to provide their own feedback. At the end of the process, you’ll be provided with print and web versions of your logo as well as any colour variations or lockups needed.
